L'Oreal INOA Products

Heidi practices and promotes L'Oreal's revolutionary product line INOA following her certification
at the SOHO Academy in New York City.


Currently previewed in 200 salons cross country, L'Oréal Professionnel's INOA is the first ammonia-free permanent hair color range that delivers true full coverage – including over those pesky greys. Since there's no smelly ammonia in the product, there's no reason to pour on the fragrance, which is the culprit behind the scratchy irritation many women feel while processing hair color.

The result? A soft, smooth experience that you can actually relax in.